Over the last decade, Apple has started a new wave of devices and applications that have changed the way people, groups and the society in general communicates. By now, tech savvy nerds and technology challenged individuals have come to rely on Apple®'s technologies in their daily lives. Some technologies, such as iPod®, iPad®, iPhone®, iMac® no longer need introduction.
To complement these hardware technologies, new innovations are being added by Apple®: from FaceTime®, where one can video chat with a loved one despite different time zones differences, to Siri®, an omniscient voice that provides facts, advice, and sometimes jokes. Apple® has taken over and there is no sign that their influence and momentum are going to end anytime soon. Recently, Apple has announced a new device, iWatch, a smart watch that provides more than the time and has a tentative announcement date of October 2014. No wonder why Apple has become the destination, and the darling of investors.