AroniSmartIntelligence™: Version 12.1.x Econometrics - Marketing Mix Models
Machine Learning and Data Science Models are gradually and fastly improving and becoming the center of advanced analytics, business intelligence, decision making, management science, data science, and other areas in which sound informed decisions are needed. Yet, the area continues to be both exciting and intriguing, while remaining the needed tool to generate valuable analytical insights to support decision making and advanced research. A critical area includes Marketing Mix predictive models, in which Multiplicative Models and LogLog Models, built on sound Data Scinece capabilities have been the major focus, as businesses try to grow by targeting the right customers and optimally allocating their marketing budget. Given this increasing importance of this foundation in the advanced analytics, machine learning and data science, AroniSmartIntelligence ™, one of the most advanced analytics tools with Big Data, Statistics, Econometrics, Machine Leaning, Text and Sentiment analysis, Neural Network, Support Vector Machine capabilities has continually improved the key modules including Neural Networks, Econometrics, Time Series, Bayesian Models, Support Vector Machine, Big Data Analytics, and Text Analytics. The latest improvements are in the new version AroniSmart 12.1.x, available on Apple's App Store®, starting today.